In the current environment, your publishing choice doesn’t have to be either/or. Many authors—even those who have published and continue to publish with traditional publishers—are trying out self-publishing. While the basics are straightforward, there are things you should know about the process and mistakes you should know to avoid before you dip your toes in the water. And once you “hit the press,” you need to unravel the mysteries of marketing and promotion. Find it all here. (Photo: Christine Ellger)